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George Washington Hill : ウィキペディア英語版
George Washington Hill

George Washington Hill (October 22, 1884, Philadelphia – September 13, 1946, Matapédia, Quebec) became President of American Tobacco Co. after his father Percival Hill. He hired public relations expert Edward Bernays to reverse the taboo against women smoking in public, which he did successfully by his advertisement campaigns.〔(【引用サイトリンク】title=George Washington Hill )
==Early life==
Hill started his education at Williams College, but left during 1904 before graduating. His father was vice president of the American Tobacco Company and as such George also worked there. After the company acquired the brand of Pall Mall cigarettes, George was responsible for sales and under his management the cigarettes became the most popular among Turkish tobaccos. As a result of an antitrust lawsuit the company was divided into four competing companies in 1911. Senior Hill was the president of the new American Tobacco Company and his son was assigned to be a sales manager. The Lucky Strike brand was introduced five years later by the company and George was in charge of the new brand, designing its advertising and marketing campaigns largely by himself.〔

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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